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CRONS BRAND ENTERS INTO LANDMARK STRATEGIC PARTNERSHIP WITH NHL'S PITTSBURGH PENGUINS

Pittsburgh, PA (August 22, 2011) -- The Crons Brand™, one of the fastest growing motivational lifestyle apparel brands in the United States, today announced a landmark partnership with the NHL's Pittsburgh Penguins, the first-ever relationship with the company and a professional sports team. Crons, a division of The Cavanaugh Marketing Network, will become the "Official Motivation Brand of the Pittsburgh Penguins" in a multi-faceted relationship that will include outfitting the Penguins Youth Hockey Camps, selling products at retail in the Consol Energy Center, and creating a series of season-long promotions with Penguins season ticket holders. It is the latest and boldest move for the Pittsburgh-based brand in its evolution as a growing player in the athletic apparel and lifestyle categories.

 

"This is a very exciting day for our brand as we join forces with one of the most progressive teams in all of sport, the Pittsburgh Penguins, to forge this new partnership," Crons CEO Pat Cavanaugh said. "This relationship will give us the ability to show the power and scope of what we can do, from retail products to promotions and youth apparel, in what we are sure will be a model for future relationships with professional and a growing number of collegiate programs. The Crons brand is all about hard work and a healthy lifestyle, and it is reflective of the mission of the Penguins. We are looking forward to a long and fruitful relationship."

 

"We are thrilled to have The Crons Brand as the presenting partner of our youth hockey camps and youth hockey initiatives," said David Peart, Penguins Vice President of Business Partnerships for the Penguins. "The motivational brand message and apparel designs are an ideal match for our young fans and our young participants of our youth camps. Additionally, there isvalue to our fans to have a local apparel license with Crons. It gives an even greater variety of retail merchandise at CONSOL Energy Center."

As part of the deal, Crons will become presenting sponsor for all Penguins Youth Hockey Camps and will be able to sell Crons branded youth camp apparel. Crons will also have Penguins branded apparel in all CONSOL Energy Center retail locations and will receive signage in the arena and on pittsburghpenguins.com touting the partnership. Crons' "Come Ready" protein bars will also be sold at all concession stands, and the team will work with Crons to create special product offers and promotions to season ticket holders.